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How to Make Money From Your Website

There are at least two ways in which sites can make money :

1. Advertising Revenue
2. Selling Goods and Services

In this article, I will address the issue of how your site can actually make money from advertising.

Making Money From Advertising

If you look at many websites, you will probably notice that there are banner advertisements displayed on most pages. If you are a newcomer to the scene, you might think that you must either be a company or that your site must be famous before you can get advertisers, just as it is the case in hardcopy publications.

In reality, anyone with a website can get advertisers. While it is true that if your site is well known, you may get companies contacting you to offer to advertise on your site, you can get advertising revenue even if you are just starting out and your site is relatively unknown.

The way to do this is to join as an "affiliate" of various sites, either directly, or through an affiliate network. An affiliate network is simply an intermediary where you can select from a variety of advertisers.

Payment Schemes

Before joining any program, you should probably be aware of the different payment schemes available.

1. Pay Per Impression

Here, you are paid according to the number of times the advertiser's banner is displayed on your site. The amount you earn is typically calculated based on the number of thousand impressions of the banner (impressions = number of times the banner is displayed), often abbreviated CPM (cost per thousand, with the M being the Latin numeral for thousand). That is, $5 CPM means that you get paid $5 for 1,000 displays of the banner. In general, the amount paid is usually small, but it is easy to earn since every time a visitor loads the page, you earn. This is known as a "high conversion rate". Needless to say, this method will allow you to automatically earn more if your site attracts a lot of visitors.

2. Pay Per Click

When you are paid per click, you are only paid when visitors click the advertiser's banner on your site. The amount paid is usually higher than the pay per impression scheme. Whether you get a high conversion rate here depends on the banner (whether it attracts people to click it), although in general, it has a higher conversion rate than the pay per sale method. A high traffic site will probably enjoy a higher click rate than a lower traffic site, although you will probably get better results if your banners are carefully selected to suit the target audience of your site.

3. Pay Per Sale or Lead

While you will probably get the highest payment rates with this method, it has the lowest conversion rate of the three schemes. You will only earn if your visitors click through the banner and either purchase an item from the advertiser or take some other prescribed action (eg, sign up for a service). Like the Pay Per Click method, you get much better results if you carefully select your advertisers to suit the target audience of your site.

In general, to avoid wasting resources in issuing cheques for very small amounts, advertisers will usually accrue the amount owing to you until it reaches a certain level (such as $25) before they pay you.

Get Started

Advertising revenue is one of the most effortless way to earn money from your site. You merely have to put the banner there and wait for the money to roll in. (Well, okay, not quite. You will still need to have some visitors first before you can make anything.)

Why wait? If you already have a website, let it earn even while you sleep (literally). Every day you let your site "idle" without advertising is a day of lost opportunity.

Also check related articles at http://www.thesitewizard.com/archive/moremoney.shtml

Videoblogging is the next generation of posting ideas and products over the internet. Everybody knows about textblogging. Now they use videos for a better way of expression. This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, videoblogging exceeds that by far.

A videoblog requires larger disk spaces on websites, a faster server, and a whole new set of programs to support it. Videoblogs can be fed through RSS. This is technology of syndicating your website to other RSS aggregators.

Videoblogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you videoblog through RSS, then most probably you are getting your target market.

People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it. All of us know the influence of a thirty second commercial. The effect of videoblogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.

Now on the web, things are pretty much static, unlike in television in which all are moving. If you post something that is mobile, it would most likely catch attention. Now imaging your product parading in all it’s royalty through videoblog. You’ll get phone call orders in no time.

If your business is just starting up, you can create a videoblog right at your own home. All you need is your web camera, microphone, video software, and lights. For as long as you know how to use your camera, then you can create a videoblog.

Invest in a good web camera. The higher its resolution is the better the output. And you like to present your goods in the optimum way so get the best one possible. Make a short story, or just capture your goods in one go. Just make sure you are getting the best profile for each. Get those creativity juices flowing.

Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create videoblog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation.

Should you require sounds for your videoblog, you need a microphone. Record you voice as a voice over for promoting the product and its benefit to consumers. Sounds are as important as videos on a videoblog. It is advisable to make your sound effects as enticing as the video.

Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.

Videoblogging is a great tool but it also has it downside. It may slow down the computer so other may steer clear of it. Download time may also be time consuming especially if customer is still on a dial- up connection.

But don’t let those stop you. Let videoblogging be an alternative for you, though it is best to still keep the text and pictures present in your presentation to accommodate all possible viewers of your site.

Nowadays, the more creative you are in presenting your product to the market, they more you are likely to succeed. Videoblogging offers an interactive way of selling. You involve the customers. You instill in them the advantage of your goods. And at times, those are enough to make a sale.

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How To Choose The Right Affiliate Program

Being an affiliate or a partner to promote an online program can be as easy as a 1-2-3. You fill up a form and a second later, an affiliate code is generated and you are ready to go. But, not all affiliate programs are the same. Therefore, you have to ask questions first before you join any program. Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on.

Here are some of the questions you can ask yourself.

1. Will it cost you anything to join?

Most affiliate programs being offered today are absolutely free of charge. Others might require you to be a paid member to participate. However, the best affiliates are the ones who know the product well and the only way to know if the product is any good is to buy it.

2. When do they issue the commission checks?

Every program is different. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.

3. What is the hit per sale ratio?

This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

4. How are referrals from an affiliate's site tracked and for how long do they remain in the system?

You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can get credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day.

5. What are the kinds of affiliate stats available?

Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.

6. Does the affiliate program also pay for the hits and impressions besides the commissions on sales?

It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.

7. Who is the online retailer?

Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.

8. Is the affiliate a one tier or two tier program?

A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee. And, if you are interested in a multi-tier program, you might want to consider an internet MLM program.

9. Lastly, what is the amount of commission paid?

5% - 20% is the commission paid by most programs. .01% - .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.

These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for you site from among the many available.

Business 1-10: Building Your Own Online Community

Too many people have just bought some web space, put up a sales letter for this or that product, and sat back waiting for millions to come in. I am going to tell you right up front in this course....that tactic won't work, ever!

If you want to succeed online, you have to put together a strategy for your website. Whether you call it a strategy, a theme, a world center, or an online community, it doesn't matter. It is still the same thing. You have to build a site that has a central focus on a specific WANT that your prospects have. Then, you find products which follow along the theme.

Free bonuses are then added to your site. Following the theme you developed, you could create a report on it, start a message board, or run an ezine. Some type of software program could be added to your site which helps people in this theme. If search engines were your theme, you could have a software program on your site which submits web sites to the search engines and visitors could use it for free. I have a sample of this type of program on my site at http://www.bizpromo.com/sesubmit/submit.html

So, the three keys to creating income from ANY web site and ANY theme are:

1. Have a lead product that people WANT.
2. Have freebies at your site that follow the theme.
3. Have multiple backend or supporting products for the theme.

I know some people who are brilliant strategists about online marketing who achieve amazing success even though their actual tactical skills are only so-so. They hire out the web site design, the search engine registrations, the linking campaigns, and the copywriting. As a matter of fact, one of these brilliant minds once mentioned to me that, "The concept is greater than the copy."

In other words, the right marketing strategy can overcome slight problems in the copywriting or even the carrying out of the plans. Even the best copywriting on the planet won't make a success out of a poor business strategy or concept.

No contractor would ever consider starting work on a project without having a detailed blueprint already done and in their hands. It also doesn't matter how good they are at following the blueprints if the blueprints are all wrong. For many people, their internet businesses are in this exact state. They have many of the internet tactics ready, but they have yet to develop a powerful strategy to empower the whole process.

So exactly how do you choose the strategy for your Internet Marketing Empire? Below you will find a three step process in helping you develop your overall strategy. I don't want to over-complicate the process by any means, but I do want to help you create ideas through this. Your actual day to day internet marketing tactics will then flow out of your overall marketing strategy.

STEP ONE: Create Your Overall Theme to Your Online Business

You can't develop a business around a single product. Even if you are promoting a single product upfront, it is not the product that people want. They want the BENEFITS they receive out of the product. When designing your site, think about an "Ultimate Benefit" to build your site around.

I first heard the phrase "The Ultimate Benefit" through Dr. Jeffrey Lant and it has stuck with me ever since. It is that ever abiding "WANT" or "GOALS" that your prospects have with them continually. Ultimate Benefits are things such as: more money, weight loss, online success, being sexually attractive, self-defense, etc.

Ultimate benefits are what your prospects are really seeking after. So, don't base your business just on products. Base your business on this Ultimate Benefit. This will be the theme that binds everything else you do at your site together. It is what you want your site to become known for. It is why people will return to your site over and over again forever.

What is it that your prospects ultimately want?
More Money
Better Health
Weight Loss
etc.

Once you have defined your "Ultimate Benefit," that's where the products can come in. You will want to provide multiple products that all fall under the same Ultimate Benefit. This will help you to create "Multiple Streams of Income" all generated from one web site.

What mail order or internet company do you know of that only has one product? There aren't any really successful ones. Even the sites which seem only to have one main product still have dozens of different profit streams which all originate from the main product. Your mission online is to help people reach their ultimate goals, and that cannot be done with just one product. It takes a variety of products to accomplish this goal.

One warning I do want to mention here though is that your site will be more successful if you have one LEAD product. By testing both multiple product sites and sites which focus on one lead product, I have found that the lead product sites will outsell the multiple product sites by a long shot in most cases.

So, the absolute best set-up is to focus on a main product, and then have many different backends or supporting products which will help your customers to further their goals. This type of system is often referred to as a marketing funnel. You may be selling a book about Ad Copy on your site, but you will also have consultations, seminars, audio tapes, and ad writing services which all support your theme.

If you are selling web sites as a primary lead product, you could also sell books on internet marketing, web design services, CGI programming, etc. If your theme is weight loss, your primary product may be a nutritional product. You could also sell weight loss and exercise books. A newsletter could be started. You could also do personal one-on-one consultations for specific individuals.

You also don't need to come up with all of these products yourself. Many of them can be found through Joint Ventures with other companies which have products you know your customers want.

STEP TWO: Develop A Unique Aspect to Your Business...Your USP

Your business cannot just be a me-too business online. You need to develop some type of uniqueness to it...something that sets you apart from all of the rest of your competition online. You need to create a "Unique Selling Position" which makes you stand out from the crowd online.

For example, everyone is selling books online. How did Amazon.com become the most well known bookstore on the interne? They developed a USP which basically states, "The World's Largest Bookstore" which is exactly what they are. They have stated in one phrase exactly what makes them unique from the rest of the bookstores in the world.

How can you develop your own USP? You probably aren't going to own the largest selection of anything in your business since most of us have started out bootstrapping at home or in our small business. Let me give you a simple little formula you can use which will help you immensely in the creation of a USP for your business.

To find your USP, pull out a blank sheet of paper. At the top of the paper, write "You know how most __________..." Then, halfway down the page, write "Well, What I do is..."

I want you to write how most of the businesses in your market are in the first section. Then, I want you to write what sets you apart from them. Avoid using words such as quality or better service, because those types of things don't really mean anything UNLESS you are more specific in your description. This may take you a while to do. You probably will have to study your competition online for a while. Give yourself a few days to think it over. Then, write it down.

Next, I want you to boil down that entire sheet of paper to a single phrase or sentence. This takes some work. Write it out in a sentence or phrase as many times as you need to until you get just the right words. Again, if this takes you a few days, let it. Think about it when you are driving, eating, etc. Mull it over. Then, once you have just the right wording, that is your NEW USP which you will use to separate you from all of the competition.

Use it on your signature file online...use it on your website...use it in your ad copy. Let it become a guiding force to your online business that sets you apart and defines you as the person to deal with in this area.

STEP THREE: Concentrate on Building Relationships with Your Prospects

To fully develop an online business, you need to maximize your relationships with people. Although your goal in your internet business may be to set it up on auto-pilot, you have to remember at all times that you are dealing with real people. Credibility online is a major issue because there are many fly-by-night get-rich-quick operators on the internet.

To help you develop this credibility with your prospects, your overall strategy has to include such tools as ezines, message boards, chats, conference calls, dealer programs, etc. Many people keep asking exactly why does it seem ezines are popping up everywhere...it is simply because they work. They help you to develop the relationships you need with your prospects. You are able to contact your prospects over and over again providing them with good useful information.

The same thing is true of the message boards. Once you have worked them up to a certain level of traffic, the same people will keep coming back day after day learning from you and the other experts you may have brought to your board.

Use your imagination and develop other free services such as these to help you develop your web site and relationships online. How about doing JV's with other businesses? How about running a monthly conference call on your subject? Your business online is only limited by your imagination!

A Internet Community Could Be Built Around ANY Product or Service You Could Imagine!

Below we are going to give you 10 examples of communities you could build, but they are only examples. You could build an internet community around ANYTHING! What interests you? What do you like to research and learn about? What do you like to do for hobbies? Everyone of your answers to those questions will be another THEME you could follow on your site.

Go to any local magazine stand and look through the magazines. Every one of those magazines is built around a targeted market of consumers and is based on a specific theme. Products will be sold in the magazine that focus on that theme. Free articles are throughout the magazine which focus on the theme. You could easily compare the design of successful web site to these magazines.

Pick up a magazine and you will be holding in your hands a complete idea for your entire web site. The articles will show you the kinds of free information the market is seeking. The ads which run month after month will show you the products they are buying. That is how simple it can be to figure out what kind of theme interests you...what magazines are in your house?

Ten Communities You Could Build Are:

1. Internet Marketing

This market is still HOT...and will continue to be for years to come as more and more businesses are moving to the web every day. The biggest problem with building a community in this area will be in creating a Unique Selling Position to it. There are thousands of sites out there selling internet marketing products, services, or information. So if you go in this area, you have to find a very targeted niche market and/or provide a lot of free information or services to break away from the mold of the rest of the sites.

2. Copywriting

Every business needs to learn more about copywriting...and we never stop learning. For this area, you would need to come up with all kinds of free reports plus possibly find programs that would compliment ad writing or make doing it easier. Again, just like #1 above, you would find yourself in a very competitive market with thousands of competitors. This is not saying that you can't develop a uniqueness to your business. It is just saying you will have to work harder at it. For example, I know of one copywriter online who separated himself from the rest of the pack by calling himself the "World's First Cybercopywriter" showing that he writes specifically for the internet.

3. Fitness

To see just how hot this market is, just turn on your TV set and watch the infomercials for a few minutes. More infomercials are becoming successful through nutritional products or exercise equipment than anything else. You could build an entire community around a specific diet program, exercise program, or nutritional program. Message boards, ezines, chats, and more would all be exciting to your prospects in any of these areas. Plus, there is NO lack of companies which you can find online which would allow you to be a dealer for their products for you to sell on your site.

4. Buying and Selling At Online Auctions

This is another business opportunity which really gets people excited. You could create a community that focuses on a specific type of buying (online auctions, local auctions, garage sales, government auctions, etc.) or on a specific type of products (collectibles, beanie babies, tools, furniture, property, etc.). Then, you could have online forums, a training course, classifieds (to sell these products) which you give some ads away for free (the best ads at top or through searches would be paid ads). You could easily target a specific type of buying or selling and end up becoming the Main Web Site in a specific niche market.

5. Press Releases

You could build a community around press releases for other businesses online. Include informational reports for free which help people design their own press releases. Have a message board and ezine with tips. Then, sell a press release course, service, or lists of publishers to contact.

6. Beauty Products

Go to your local magazine rack and look at the number of magazines which fall under this category. There are dozens of them (or hundreds depending on the store). You could find a specific niche market and focus your site on that. You would have a primary product and then could find hundreds of supporting products to go with it!

7. Kitchen Aids

How about new kitchen appliances or cookbooks. The biggest challenge in this area will be making sure you are selling products which CANNOT be found at the local store. New products or cookbooks can be extremely HOT, but there are a lot of similar products being sold at stores for less than what it would cost to sell them through mail order. For ideas in this area, watch some of the infomercials that sell products of this nature. You could start a "Recipe of the Day" newsletter or a message board to trade recipes...both items which will quickly gain popularity in this market.

8. Automobiles

I hate lumping all of the ideas which you could come up with on automobiles in just one category here, but I don't want this course to be called 1001 internet businesses. You could do collector cars (having cars sold on your site for a commission or with paid ads), models, books on automobiles, etc. Gas treatment products and various other things would make very good supporting products.

9. Golf

Any other sport could also become a good theme, but let's focus on one idea at a time. With so many golf enthusiasts out there, all just hoping to improve their game by any means necessary, this is a ripe market. So, if you are a golf lover yourself, consider setting up a site on how to lower your score. It could sell clubs, books, videos...discussions could be held with a golf pro invited to help out. Even Real Video could be placed online showing the right golf swings.

10. Self-Defense

How about a self-defense site? It could be self-defense for kids, women, professional women, men, professional men, etc. You get the idea. Pick out a targeted niche market in this area and sell books, videos, and equipment all meant to help people to defend themselves better. With increasing violence worldwide, this is a market that will never disappear. Ezine ideas could be a Self-Defense tip of the week (or day) Showing how to avoid deadly confrontations...a message board could be started on the same subject.

Web Site Marketing is Community Building

I could list just about any and every possible business in this section, because internet marketing is simply community building. Build a community around a specific theme or niche market. Use some of the above ideas in your business to help build relationships with your prospects and watch your sales soar!

Business 11-20: Creating a Free Service

Which comes first...the product or the web site?

A lot of people have the cart before the horse. They have a product they want to sell and they are looking for people to buy it. Do you know how easy it is if you start with the people who want to buy something first...and then offer them a product they WANT?

Just because you don't have a product doesn't mean you shouldn't start a web site. Pick a targeted niche market first...build a site...build Traffic...and then you can either find a product they already want or you can sell advertising space. I would pick a web site with traffic any day over a person with a hot product. "Hot" products are everywhere. Web sites which already have traffic in a specific market are GUARANTEED winners when the right product is introduced to them.

As a matter of fact, I know a lot of success web site models who are earning thousands or tens of thousands of dollars monthly and they don't even have a product to sell. They sell advertising space or banners. They do endorsements of other people's products. Once you have the market, there are dozens of people ready and willing to let you sell their products to your customers.

You could also design a web site giving everything away absolutely FREE with one purpose in mind...build a large community of people who continually visit over and over again. Many people have found this to be true and are creating sites which give away free information, link to all kinds of resources in a certain area, have free downloads, or have software you can use on their site for free.

Build a tool that helps everyone in your market and they will come. Think about some ideas you could come up with in this area. It could be as simple as creating a page that links to major resources in a certain area. Find the best resources in an area and then ask to trade links with them (many of them will gladly trade links with your site). Build up a database of these links to hundreds of different useful sites online and watch your traffic soar.

Look at what Freedback.com did. (You can look at their site at http://www.freedback.com ). This site gave away free forms for people to use on their site. Many web hosts don't allow CGI to run on their site, and freedback filled a need for all of these people being hosted.

Through their service, people could have forms for free on their site to collect information from their visitors. Over time, Freedback has given away over 50,000 of these types of forms and is receiving over 300,000 hits a day on their response page.

They can sell advertising all day long to this traffic. All they have is a FREE service and it has built them a long term residual income of monthly advertising. The same type of thing was done by CGI Resource Index, except they did it by offering links to other sites and free downloads. Take a look at them at http://www.cgi-resources.com/ as they are considered the number one authority on CGI programming on the web. The majority of their income comes from advertising.

All you have to do is target a niche market with a specific subject. We often try to make things so complicated and I want to cut through all of the junk and give you the simple truth of just how simple it is to make money on the web. Here it is in one short sentence:

"Build a Site Which Gives People What They Want!"

You cannot just put up a sales letter and expect to profit. You Have to:

1. Find a market. Look at your local magazine rack to help you choose one if you are having trouble. I guarantee that wherever your hobbies or interests are, there are going to be others with similar interests.

2. Find out what they want. You do this by asking them. Look for message boards or newsgroups which already cover your subject or similar subjects. Do a search for your subject at http://www.forumone.com which lists most of the forums around the world. Then, simply go and read the posts and ask what people want or what they think is lacking in your market online.

3. Give it to them. Once you figure out what people want, give it to them. Design a site which is exactly what they are looking for. Send out press releases, mention it in the newsgroups, trade links with other sites, and start growing.

I don't want to completely oversimplify the process, but in many cases, it is almost that simple. The hard part is in giving them "what they want" part. You may need to find a programmer to create it or someone to write it, but if it is exactly what people want and gives you traffic forever, then it is worth it.

To get you started on this road...here are 10 businesses you could start in this area:

11. Host a Free CGI Program on your site

Be like freedback.com. Find a CGI program everyone needs or wants and start giving it to them. I know of sites now which are giving away Free Classified Sites or Free-For-All Links sites so that they can keep their advertising banner on them. Freedback came up with an original idea. Can you? Go to http://www.cgi-resources.com/ and look at all the programs there and see what you can come up with.

12. Banner Exchange

I know what you may be thinking on this one...there are hundreds of banner exchanges out there. And you know what, you would be right. The internet does not need just another banner exchange, but it does need target banner exchanges for specific areas. You could target all internet marketing sites or all kids sites. Then you give them a 2:1 ratio or higher on banner advertising. Then your banner exchange has the other 50% of the ads to use for yourself or to sell for advertising (banner exchanges are based on this principle).

13. Download Site

You could create a download site for some type of targeted market. It could be for CGI programs, business software, game demos, etc. The major key in this area like many of the others is that you have to develop a unique selling point for your site. Why should they visit your site over the others? It could be that you review each program or that you have a better organization...or that you only include the best. It could also be that you include the most of something. Become unique in this area and watch the traffic soar (another caution though...watch to make sure your web host doesn't charge extra for too much transfer daily or monthly - A download site eats up MB).

14. Games Site

You could do an entire site devoted to codes, tips, and tricks with games. Most of the work would be done for you once you let everyone know you were collecting together all of the codes and tricks for different games. Send out press releases and get listed in magazines and your traffic would fly off the roof. The income for this site would come from game companies advertising on your site. The message board would also become extremely popular and would need separate sections for all of the different games.

15. Business Software Site

Create a Site that lists all of the business software...downloads of demos could be offered along with reviews and a New Product of the month newsletter. Businesses are always seeking that new program to take them to the next level or to do something easier. Plus, you could also do a message board that specifically helps with certain programs such as FrontPage, etc.

16. Resource Site for ANYTHING

You could create a list of resources for ANYTHING. Find a listing of all of the top sites in certain areas full of useful information. The plan for this type of site is to become the starting point for people searching for Collies, Internet Marketing, Copywriting, Dolls, etc. You could also turn it into a specific targeted search engine for your niche market. You only list __________. This is an idea that would also combine well with any of the other ideas in this course as an additional profit stream.

17. Award Site

Decide on an award in a targeted niche market: Maybe "5 star fitness" site given to top fitness sites or "Elite Internet Sites" for internet marketing, or whatever is your specific interest. Design a really well done graphic for your logo. Set up a submission database for people to send in submissions. Then, go off searching for sites who deserve your award. Once you have given away your award and have enough sites linking to you...you can also begin to send out press releases and start getting known in that area. The key to this program is to pick a very interesting title for your award and correctly move in the right market.

18. Consumer Reports

Become a watchdog of the industry...any industry. Do reports on automobiles or money making programs. Review personal care items or exercise equipment. Become a consumer expert in any area protecting and enlightening the consumers in your expertise. The key is to get enough good quality information and reviews to make your site interesting. Then, your revenues will come through advertising or other incomes you may add as you go along.

19. News

You would think that this area would be impossible to get into with all of the news giants out there. Well, it would be...if you were trying to cover everything. You, as a small business, would want to cover one area of interest and collect all of the news that has to do with that area. Think about it. The Drudge report went after gossip online and build message boards and chat rooms around it...becoming one of the top sites on the internet and producing a TV show for the owner.

20. Travel

Exotic destinations...cruises for the millionaires...etc. This is a fun one. You could stay reviewing travel destinations, hotels, restaurants, etc. Find one of the packages where you can become a travel agent and sell tickets (with the actual travel agency handling the actual bookings and money) for different destinations. Actually take the tours and review them. Combine this one with the Watchdog idea above and warn people about deceptive travel agencies and places. Have fun doing your business.

Business 21 - 30: Provide Services To Others

I know hundreds of people who right this minute are making a full-time income online through providing services that other Internet Marketers desperately want and need like: Web Design, Web Promotion, Search Engine Submission, and more.

This business will only expand as time goes on. Every business on the planet is being told that the next generation in commerce is on the web...and they are all heeding this advice. If you start learning and providing services in this area today, your market is bound to grow in the coming months and years as all of the businesses expand onto the web. Don't be trapped in a declining market...move over to the wave of the future in providing Internet services.

Although the information product business can be extremely lucrative (this business along with software probably make up the two Hottest Businesses on the Internet), you can actually make more money in many cases by providing the actual service along with having a product about it.

For example, although a product that teaches people how to get traffic to their site can sell 100s or 1,000s of copies easily on the net, there still would be 1,000s of people who would prefer that you do the work for them. As a matter of fact, using a report/book/audio as a front-end sale about the subject of web promotion can be an awesome way of making dozens of backend sales for your much higher priced "Full Service" web promotion services.

The big disadvantage to offering services on the net instead of some type of product is simply that you only have so much time available to you. Your income is limited to your ability to work more hours. You are still trading hours for dollars.

You could sell hundreds of books this week without that much effort, but you could NOT provide 100s of extra services to different customers without a major shift in your time management. Eventually, if your site and business continues to grow, you will hit a barrier for your time and your income.

The two major advantages of doing a "Full Service" business online are:

1. You will be able to charge a premium price for people to actually have you do the work for them. Many people will have a smaller front-end product such as a $29.95 report or a $97 report and then have their full services at $1,000 or more. For example: You may write a report on "Search Engine Positioning" and sell it for $97. Then, your "Full Service" price may be $150 per month or more.

2. You will continually learn more about your service and be able to create an information product out of your experience. As you can see, information product sellers and service providers need to both see the other side of the coin. If you are currently providing a service now, think about how you can create an information product out of your knowledge to increase your profits in this area and possibly provide even more leads for your service.

What do you do if you don't know how to do any of these services, but you want to start a service business? Start learning. For most of these subjects, you can't just go to a college class and have everything taught to you...you will have to search it out on your own. You need to do five things especially to start the learning process:

1. Find any models of that business online. Do some searches on the search engines and find out if anyone is currently offering that service and start taking notice of what they are doing, what can you learn from them? Some of them even offer "Mentor" programs to teach others. If either one is available, you should take advantage of it!

2. Find information products that deal with the subject. What books, audio's, videos, and software can you find that deals with that subject? You will find most of the successful people online are avid learners...constantly expanding what they know about their subject.

3. Go to http://www.forumone.com and find message boards which discuss your subject. There are thousands of discussion boards online about every subject you can imagine. Find some that apply to your site and get involved in the discussions. Don't be afraid to ask questions.

This article Brought to You By:
http://FreeToSell.com

The Birth of a Successful Internet Business

Part one of ten -- Soul-Searching

Developing a successful Internet business is the ultimate goal of the Internet entrepreneur. However, statistics show that most Internet businesses never make any real money.

Making money on the Internet isn't easy -- it takes a great deal of time and effort and requires a total commitment. You must be completely passionate about your business and have a sincere desire to succeed. Anything less will be a complete waste of your time and will most likely result in failure.

You must also realize that success isn't going to happen overnight. There will be many obstacles along the way and a great deal to be learned. However, anything worth having is worth working towards and won't come easy. There will be many long days and sleepless nights. However, if everything falls into place, and you plan each step very carefully, the end will justify the means.

The largest obstacle you will ever encounter is fear -- fear of the unknown -- fear of change -- fear of failing. Fear is the root of failure and prevents dreamers from living their true passion. They fail to try.

Above all else, you must take the first step to overcome your fears. With each step you take, you will become a little closer to achieving your dreams. As long as you keep trying, you'll never fail.

There are many common characteristics shared by successful Internet entrepreneurs. Below are some of the most important:

Set Your Goals

Set your goals and write them down on a piece of paper. Set short-term reachable goals and long-term higher goals. However, don't set them too high, as this will cause you to become discouraged if you don't achieve them.

Work consistently towards accomplishing your goals each day, each week and each month until you reach your short-term goals. When you have attained your short-term goals, set them a little higher each time. Ultimately you will achieve your long-term goals.

Self-Disciplined

Get up early each day just as if you were working outside your home. You have to take your business very seriously and be completely self-disciplined.

Self-Motivated

Set up a daily schedule and stick to it. Your own personal drive will have a great impact on your success. You must have the ability to work independently and stay on task.

Positive Attitude
Your attitude is one of the most important factors that will determine your success. Your attitude will either guarantee your success or guarantee your failure. If you have a positive attitude and believe in yourself above all else, you will succeed.

Organizational Skills
Create a list of all the things you want to accomplish during the day. This will give you an organized approach to each day.

Attention to Detail
Whatever you're doing, do it to the best of your ability. Pay close attention to detail. Nothing is ever going to be perfect, as you're only human. However, if something is worth doing, it's worth doing right.

Developing your own Internet business is one of the most difficult, yet rewarding experiences of a lifetime. It is a continuous learning experience and will be filled with many valuable lessons you will carry with you for the rest of your life -- some good, some bad, but lessons still the same.

Although there aren't any shortcuts to achieving your dreams, there is something you can do to speed up the process -- Don't try to reinvent the wheel. Follow in the footsteps of successful Internet entrepreneurs who are already successful. Not only will you save yourself a lot of time and money, but you'll also have a road map to success.

The Birth of a Successful Internet Business

Part two of ten -- Tools of the Trade

An important part of developing a successful Internet business is setting up your office space. Whether you operate your business from an office building or out of your home, having your own "space" is an essential part of your success.

Your office space should be used exclusively for your business and be set up to best suit your needs.

Below, are some suggestions to assist you in setting up your office:

Desk and Chair

When selecting a desk for your office, make sure you get a desk that is specifically designed for a computer. Computer desks provide plenty of room for your monitor, a cabinet for your computer case, a shelf for your printer, and a slide out shelf for your keyboard.

When selecting a chair for your desk, keep in mind, you'll be sitting in this chair for many hours. Make sure it is very comfortable and that you try it out before you buy it.

Take your time and select a desk and chair that you'll be very comfortable with. If you don't, you may find that you're straining yourself in one form or another (back, neck, arms, etc.), which will result in poor work performance.

Computer Equipment

If you haven't purchased a computer, make sure you purchase one that will grow with you. If you don't, you'll find that you'll either have to upgrade your system or purchase another one a few years down the road.

In addition, make sure you purchase your computer from a reputable company that will provide you with quality customer support.

Printer

When selecting a printer, you will basically have two options -- laser or ink jet. You should select a printer depending on your needs. If you'll be doing a large amount of printing and speed and high quality are important, your best option will be a laser printer. Laser printers produce better quality black text than most ink jet printers, and are much faster. However, an ink jet will enable you to print in color, which is a big advantage.

Another important consideration is the printer's resolution. The resolution determines the print quality, and refers to the number of dots per inch on a page -- the higher, the better. Most printers today support a 600 x 600 dpi resolution that will produce a good quality for most print jobs. Keep in mind, although a printer may support as high as a 1200 x 1200 dpi (dots per inch), you most likely won't notice any quality difference, when compared with a 600 x 600 dpi, with most print jobs.

Scanner

A scanner will enable you to scan photographs and documents into your computer. For example, if you'd like to place a photograph of yourself or your products on your website, a scanner will make it possible.

Fax Machine

With today's advanced technology, you can use your computer to send and receive faxes. All you'll need is a telephone line, fax modem and software.

Digital Camera

A digital camera will enable you to take pictures of your products, or whatever you'd like, and transfer them into your computer. They provide a great way to create your own images for your website or product development.

Telephone

A business line will enable your customers to contact you. Even if you're using your telephone line to connect to the Internet, most phone services now offer voice mail. Voice mail will enable your callers to leave a message while you're connected to the Internet. There are also software programs and devices that will enable you to take calls while you're connected to the Internet.

Filing Cabinet

A filing cabinet will enable you to organize your paperwork such as your receipts, tax information, and business records.

In addition to the basic office equipment, you'll also need to stock up on some supplies:

• Pens
• Pencils
• Pencil Holder
• Pencil Sharpener
• Address/Phone Book
• Business Cards
• Note Pads
• Envelopes
• Printer Paper
• Ink Cartridges
• Log Books Files
• Excedrin Migraine, Motrin IB, Advil, Tylenol or whatever your favorite headache medicine may be. You're going to need it:)

Take your time and set up your office according to your budget. Start out with the essentials such as a computer and an Internet connection. You can add additional equipment and supplies as you go.

Setting up your office space is an essential part of your success. Not only will it designate a specific area as your business space, but it will also provide you with some added motivation to work towards accomplishing your dreams.

Top Ten Lessons Learned in Home Based Internet Business

Since starting my home based Internet business back in 1997, I have learned many lessons along the way. These lessons have played a major role in my success, and I'd like to share them with you.

Lesson #1

Collecting your visitors' email addresses should be one of your top priorities.

Start collecting email addresses the moment you put your site up. Developing a list of targeted potential customers is an absolute must.

Although publishing an ezine is usually the best route to go, it is not a necessity. You can use your list to send out web site updates, product updates, or whatever you'd like.

Lesson #2

Your web site can either make or break you.

A professional looking web site will play a major role in your success. If you aren't secure in your abilities to design a professional looking site, you will be much better off hiring a professional.

Lesson # 3

If you want to make a lot of money, you must create a niche.

A niche fills a specific customer need.

People want products and services that fulfill a specific personal need. If you are the first to fulfill the need, you'll reap the rewards.

Lesson # 4

Generating web site traffic takes a lot of time and effort.

The key to generating a lot of traffic to your site is getting your link on as many sites as possible. Sure, listing your site with the Search Engines is your first step; however, you must not solely rely on Search Engines to bring you traffic.

My two biggest traffic generators are as follows:

Affiliate Program - Having your own affiliate program is one of the best ways to get hundreds, even thousands of links to your web site.

Providing a Free Product or Service - Providing your visitors with a free product or service is a great way to drive traffic to your site.

For example, I offer a free article syndication service. This service provides free content for web sites branded with a link to my site.

Lesson # 5

Selling your own products and services is much more profitable than marketing affiliate programs.

Some of the top Internet sellers include:

• Software
• Information
• Private sites
• Internet services

Lesson # 6

People do not like to be sold. You will be far more successful if you have a sincere desire to assist your potential customers. This can be accomplished by writing informative articles, courses, tutorials, or even providing advice within discussion forums in your area of expertise.

Trust plays a major role on the Internet. You must build your credibility with your target audience.

Lesson # 7

Automation can save you hours of valuable time. Although there are certain areas of business that must be personally dealt with, there are many areas that can be completely automated:

• List management
• Customer follow-up
• Welcome messages
• Thank you messages
• Order processing
• Order fulfillment
• Order confirmation

This can be accomplished using autoresponders, scripts and software programs.

Lesson # 8

Organization is an essential part of developing a successful home based business:

• Create a daily work schedule for an organized approach to each day.
• Use an email program that will filter your messages into specific folders.
• Organize your computer folders and files for quick and easy access.
• Create a "Frequently Asked Questions" page to lessen support requests.
• Create templates for frequently used messages.
• Create a page (residing on your computer) that contains a list of affiliate programs you're promoting. Include your log-in information and hyperlinks for easy access.

Lesson # 9

Customer satisfaction and support should be your top priority.

Lesson # 10

You have to spend money to make money. You must be willing to invest in your Internet business including:

• Computer
• Internet Access
• Software
• Domain Name
• Web Hosting
• Education (books, courses, etc.)
• Advertising

Lesson # 11 (I know, there were only supposed to be ten, but this one is important...)

SPAM is a four letter word and will be treated as such.

Although this list is far from complete, these lessons should provide you with some basic guidelines to assist you in developing a successful online business.

The Birth of a Successful Internet Business
Part three of ten -- Essential Software

An essential part of running a successful Internet business is quality software. Software will play a major roll in your success. You must be willing to invest in the software you'll need to assist you in running your business.

Email Program

The first and most important software you'll need is a quality email program. Although most Internet Service Providers include email accounts for their customers, these accounts aren't adequate for an Internet business -- especially if you get a large amount of email. Not only do the email addresses contain your ISP's name, but they are also very limited on features and options.

There are many email programs available on the Internet. However, the best program I've found is Eudora. Eudora is a standalone email program that works with any ISP. It will enable you to easily organize your email by filtering your messages into specific mailboxes. This feature alone can save you a great deal of time. What's more, your email address will be your own domain -- not someone else's.

Eudora
http://www.eudora.com

Mailing List Software

Collecting your visitors' email address is one of the most important parts of developing a successful Internet business. You must develop a database of potential customers if you truly want to succeed. Publishing an ezine is a great way to accomplish this. In order to do so, you must have a good mailing list program that will enable you to send your potential customers personalized messages.

Mailloop
http://www.web-source.net/cgi-bin/t.cgi?l=ml

Group Mail
http://www.web-source.net/cgi-bin/t.cgi?l=gm

If you're using a software program that resides on your computer, you'll also need a good form processing script to enable your visitors to subscribe:

Master Form
http://www.web-source.net/cgi-bin/t.cgi?l=wm2

If you're an American Online customer, you won't be able to use a software program that runs on your computer. You'll need to use a program that runs with your web browser.

1-2-All Broadcast Email
http://www.activecampaign.com/

Subscribe Me
http://www.siteinteractive.com/subpro/

HTML Editor

Your website is the storefront of your business and is one of the most important factors in determining your success. In order to design your website, you'll need to get a good HTML editor.

Coffee Cup
http://www.coffeecup.com/editor/

DreamWeaver
http://www.macromedia.com/software/dreamweaver/

HotDog
http://www.sausagetools.com/

HomeSite
http://www.allaire.com/Products/HomeSite

Microsoft Frontpage
http://www.microsoft.com/frontpage

Before you begin the actual design process, I highly recommend that you download and install two web browsers -- Internet Explorer and Netscape Navigator. These are the two most widely used browsers on the Internet. However, they are not created equally. Your page might look great when viewed through Internet Explorer, but may not display well when viewed through Navigator. It is very important that you view your website through both browsers, and design your pages accordingly.

Internet Explorer
http://www.microsoft.com/windows/ie/default.asp

Netscape Navigator
http://home.netscape.com/computing/download/index.html

Graphics Editor

Graphic design is an intimidating subject for many Internet entrepreneurs. However, most of us must learn some basic design techniques in order to avoid the high costs of hiring a professional designer.

In order to create or edit your graphics, you'll need to invest in a good graphics program. The most popular program used by Internet marketers is Paint Shop Pro. This powerful program is the only program you'll need to design professional looking graphics.

Paint Shop Pro
http://www.jasc.com/

Zip/Unzip Program

Zip files are used to compress and transport file archives over the Internet. It is the preferred method used for electronic file distribution, as rather than downloading several different files, you can simply download one Zip file. In addition, the download time will be minimized, as the files within the Zip archive are compressed.

Once a Zip file is downloaded, it can be easily opened and extracted (unzipped) with a Zip/Unzip software program.

Although there are many Zip software programs available on the Internet, WinZip is the most popular. WinZip makes working with file archives simple.

WinZip
http://www.winzip.com/download.htm

FTP Program

File Transfer Protocol, better known as FTP, is a procedure used to upload and download files to and from your web server.

In order to use FTP, you'll need to download and install a software program on your computer. The most widely used FTP program is WS FTP Pro.

WS FTP
http://www.wsftp.com

Text Editor

Text editors have a variety of uses such as writing HTML, editing scripts, and writing ezine articles -- just to name a few. NotePad is an excellent text editor and is most likely already installed on your computer. However, it can't handle large files and is better suited for smaller files. You may find that you'd like an editor that is a little more powerful. I use a great program called NoteTab Pro. This powerful editor will enable you to edit large files, format your text, convert your text to HTML, and even includes a spellchecker and thesaurus.

NoteTab Pro
http://www.notetab.com/

Ad Tracking

Testing and tracking your marketing strategies is an essential part of your success. I recommend using a great script called LnkinLite. It's simple to use and will assist you in tracking all of your strategies.

LnkinLite
http://www.dtp-aus.com/cgiscript/lnkinlte.shtml

Financial Management

In order to keep track of your business financial matters, you'll need to invest in a good financial management software. The best program I've found is Quicken. However, as this program is very difficult to use and understand, you may want to use a spreadsheet program, such as Microsoft Excel, and set up your own system.

Quicken
http://www.quicken.com

Tax Program

Filing your taxes and keeping up with the ever-changing tax laws can be very intimidating. However, if you keep good records and use a good tax program, you can file your taxes with ease. I highly recommend using Turbo Tax. This great program will make the process a lot easier and even enable you to file your taxes electronically. What's more, it will even allow you to import your Quicken files.

Turbo Tax
http://www.turbotax.com

Although this list of software is far from complete, it will provide you with a basic guideline to get you started.

If you're serious about your business and you really want to succeed, purchasing software is an absolute must. Do your homework and select software that best suits your needs. It will be well worth the investment